Mall Advertising in Noida: What You Need to Know

In a bustling city like Noida, malls are not just shopping destinations—they’re social hubs where people come to relax, dine, and spend time with family and friends. This unique environment offers brands a golden opportunity to connect with consumers where they are most engaged. Through mall advertising, brands can create memorable experiences that go beyond traditional ads.
Diginet World Media, India’s most trusted name in DOOH and mall advertising, specializes in high-impact, interactive advertising solutions that help brands thrive in busy mall spaces. In this blog, we’ll explore the powerful types of mall advertising in Noida that Diginet World Media offers, and how brands like Tissot Watch, Lakmé, and Airtel have leveraged these spaces to increase visibility and engagement.

Why Choose Mall Advertising in Noida?

Noida’s vibrant malls attract a diverse crowd every day, making them ideal spots for brands to stand out. Unlike other advertising platforms, malls provide a space where brands can interact with a variety of consumers at once—from families to professionals, teens, and tourists. For brands, this means a better chance of being seen, remembered, and even interacted with.

Key Benefits of Mall Advertising in Noida:

High Visibility in High-Traffic Areas: Malls see thousands of visitors daily, giving brands an ideal platform to be noticed.
Targeted Demographic Reach: Malls attract a mix of shoppers, allowing brands to target various demographics in one place.
Extended Engagement Time: With an average dwell time of around two hours, malls provide a setting where brands can make a lasting impression.

Types of Mall Advertising by Diginet World Media

At Diginet World Media, we offer a wide range of mall advertising formats that turn your brand message into an engaging experience. Here’s a closer look at the options we provide for mall advertising in Noida:

Digital Standee Kiosks

Overview: These sleek, eye-catching digital displays are strategically placed at high-traffic spots like entrances, exits, and walkways.
Use Case: Tissot Watch used digital standees to promote their latest collection, showcasing vibrant visuals and videos that drew shoppers’ attention.
Impact: Digital kiosks are ideal for displaying high-quality images and videos, making them perfect for new product launches or promotional events.

LED Video Walls

Overview: Large-format LED video walls are installed in prominent locations such as atriums or entrance areas, providing maximum visibility.
Use Case: Lakmé used LED video walls to feature a new makeup line, displaying bold visuals that captured the elegance and vibrancy of their brand.
Impact: LED video walls are excellent for creating an immersive experience. Their high resolution and dynamic visuals attract and retain shoppers’ attention, boosting brand recall.

Escalator and Elevator Branding

Overview: Advertisements placed on escalator panels and elevator doors allow for repeated brand exposure as shoppers move between floors.
Use Case: Airtel branded escalator spaces to promote their latest internet plans, ensuring the message reached customers in every section of the mall.
Impact: Escalator and elevator branding create a continuous brand experience that keeps the audience engaged as they move through the mall.

Pillar Wraps

Overview: Pillar wraps utilize the columns and structures in the mall to prominently display brand graphics and messaging.
Use Case: A leading smartphone brand wrapped pillars near the food court and central atrium, turning structural elements into prime advertising space.
Impact: Pillar wraps are particularly effective in high-footfall areas and serve as directional cues that guide shoppers toward specific stores or brand locations.

Interactive Digital Kiosks

Overview: Touchscreen kiosks allow customers to interact with the brand by exploring products, accessing discounts, or engaging in virtual experiences.
Use Case: A beauty brand set up an interactive kiosk where visitors could test different shades of lipstick virtually, enhancing customer engagement.
Impact: Interactive kiosks are ideal for product discovery and fostering deeper connections with customers, as they encourage hands-on brand interaction.

Floor Decals and Aisle Branding

Overview: Bright, engaging floor decals and aisle branding create pathways that lead shoppers toward specific stores or brand displays.
Use Case: A popular apparel brand used floor decals to guide visitors from the main entrance directly to their store, boosting foot traffic.
Impact: Floor decals provide subtle but effective brand exposure and help customers find their way to featured products or stores.

Hanging Banners and Sky Branding

Overview: Large banners and graphics are suspended from ceilings in high-visibility locations, ensuring a wide reach.
Use Case: A luxury jewelry brand showcased an elegant hanging banner featuring its latest collection, positioned strategically for maximum visibility from multiple floors.
Impact: Hanging banners offer an impactful way to highlight major campaigns or product launches. Their elevated placement ensures they are visible from every angle.

Food Court Advertising

Overview: Food court advertising includes table-top displays, digital screens, and branded wrappers on tables, allowing brands to engage shoppers in relaxed settings.
Use Case: A popular coffee chain used food court table wraps to showcase a new drink menu, encouraging visitors to stop by for a taste.
Impact: With people spending extended time in food courts, this form of advertising offers repeated exposure and a chance to capture attention in a casual, seated setting.

The Role of DOOH in Mall Advertising

Digital Out-of-Home (DOOH) advertising has transformed mall advertising in Noida. By integrating digital screens, touchpoints, and programmatic ads, DOOH makes it possible to create campaigns that adapt in real-time. Diginet World Media’s DOOH solutions offer flexibility, enhanced targeting, and real-time updates, ensuring brand messages remain fresh and relevant.

Benefits of DOOH in Mall Advertising:

Dynamic Content Flexibility: Easily update and schedule content to match time, day, or event-specific needs.
Targeted Reach: Reach specific demographics based on foot traffic, time, and location for maximum relevance.
Higher Engagement: DOOH’s moving images and animations attract more attention than static ads, boosting engagement and recall.

Case Studies: Success Stories with Diginet World Media

Brand: Tissot Watch

Objective: To launch their new collection during the festive season and increase brand awareness in Noida’s top malls.
Solution: Diginet World Media employed a combination of LED video walls, pillar wraps, and digital kiosks positioned near luxury retail sections to capture the interest of high-end shoppers.
Results: The campaign led to a 40% increase in footfall to the Tissot store and significantly boosted brand awareness among mall visitors.

Brand: Lakmé

Objective: To promote a new makeup range and drive foot traffic to Lakmé’s store.
Solution: We implemented a campaign using LED video walls, interactive digital kiosks for virtual makeup trials, and food court advertising.
Results: The interactive kiosks allowed customers to virtually try products, creating a fun experience that resulted in a 30% sales boost for Lakmé’s new range.

Brand: Airtel

Objective: To advertise their latest internet packages and engage customers across the mall.
Solution: We used escalator and elevator branding, food court table wraps, and floor decals to ensure Airtel’s message was visible throughout the mall.
Results: Airtel observed a significant increase in inquiries about their new plans, proving the effectiveness of strategically placed mall advertising.

Conclusion

Mall advertising in Noida offers brands the opportunity to engage a captive audience in a high-energy environment. With Diginet World Media’s range of advertising formats—from LED video walls to interactive kiosks and pillar wraps—brands can create meaningful, lasting connections with consumers. As India’s most trusted DOOH and mall advertising partner, Diginet World Media is committed to delivering campaigns that make a real impact.
Choose Diginet World Media to unlock the potential of mall advertising in Noida and turn every shopping trip into a memorable brand experience.