Sky Force Movie DOOH Campaign at DLF Mall

Sky Force Unleashed: A DOOH Campaign That Stole the Spotlight at DLF Mall

Sky Force is a high-octane action movie with a star-studded cast, cutting-edge visuals, and a gripping storyline. To create buzz and drive footfall to theaters, the marketing team leveraged an Outdoor Digital Active LED Screen at the entrance of DLF Mall, one of the most prominent shopping destinations in the region. The campaign aimed to captivate the audience with a larger-than-life visual experience.

Campaign Objective:

  1. Awareness: Generate maximum visibility for the movie’s release.

  2. Engagement: Create an immersive experience to captivate the audience.

  3. Conversion: Drive ticket sales and increase footfall to theaters.

Strategy:

The campaign focused on leveraging the high footfall at DLF Mall (average of 50,000 visitors daily) and the dynamic capabilities of the Outdoor Digital Active LED Screen to create an impactful and memorable experience.

  1. Target Audience:

    • Young adults (18–35 years)

    • Families visiting the mall

    • Action movie enthusiasts

  2. Key Messaging:

    • “Sky Force: The Ultimate Action Thriller”

    • “Experience the adrenaline rush on the big screen”

    • “Book your tickets now”

  3. Placement:

    • Outdoor Digital Active LED Screen: Positioned at the main entrance of DLF Mall, ensuring maximum visibility for all incoming visitors.

  4. Creative Approach:

    • High-Impact Visuals: Stunning visuals from the movie, including explosions, chase sequences, and dramatic moments, optimized for the large LED screen.

    • Countdown Timer: A dynamic countdown to the movie’s release date to create urgency.

Execution:

  1. Pre-Launch Teaser (1 Week Before Release):

    • Short, gripping teasers played on loop to build curiosity.

    • QR codes on the LED screen allowed visitors to watch the trailer on their phones.

  2. Launch Week:

    • Full-length trailers and behind-the-scenes content showcased on the LED screen.

    • Real-time social media integration: Displayed live tweets and posts from fans using the hashtag #SkyForceExperience.

Results:

The campaign achieved remarkable success, exceeding expectations across all metrics:

  1. Awareness:

    • 15 million impressions over the campaign period.

    • 90% recall rate among mall visitors surveyed.

  2. Engagement:

    • 10,000+ social media posts with the hashtag #SkyForceExperience.

  3. Conversion:

    • 30% increase in ticket sales for the movie in the region.

    • 20% higher footfall at the mall’s cinema during the opening weekend.

  4. ROI:

    • The campaign delivered a 4x return on investment (ROI) compared to traditional advertising methods.

Key Takeaways:

  1. Larger-than-Life Impact: The Outdoor Digital Active LED Screen created a cinematic experience at the mall entrance, capturing the attention of every visitor.

  2. Dynamic Content: High-impact visuals and real-time updates kept the audience engaged and excited.

  3. Call-to-Action: QR codes and interactive elements drove immediate action, bridging the gap between awareness and conversion.

  4. Strategic Placement: Positioning the LED screen at the mall entrance ensured maximum visibility and engagement.

Conclusion:

The Sky Force DOOH campaign at DLF Mall, powered by the Outdoor Digital Active LED Screen, demonstrated the power of digital out-of-home advertising in creating impactful, immersive, and results-driven marketing campaigns. By leveraging cutting-edge technology and strategic placement, the campaign not only generated significant awareness but also drove tangible results in terms of engagement and ticket sales. This case study serves as a benchmark for future movie promotions and DOOH campaigns

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