High-Impact DOOH Campaign for District App at DLF Mall Noida

Client: District App by Zomato

Agency: Diginet Media

Location: DLF Mall, Noida

Objective: Drive awareness and downloads for District App, positioning it as the go-to platform for event, dining, and movie bookings.

1. Background & Challenge

District App, an innovative platform for seamless event, dining, and movie bookings, wanted to establish a strong presence in a high-footfall area to drive app downloads.

Challenges:

• Low brand awareness among mall visitors.
• Highly competitive market, with users accustomed to existing platforms.
• Need for instant action, encouraging visitors to download the app on the spot.

To tackle these challenges, Diginet Media deployed a strategic DOOH campaign at DLF Mall, Noida, a premium shopping and entertainment destination with heavy footfall.

2. Strategy & Execution

A. Target Location Selection

• DLF Mall, Noida was chosen due to its massive daily visitor count of 50,000+, consisting of young professionals, families, and entertainment seekers—the ideal audience for District App.

B. High-Impact DOOH Placements

Diginet Media leveraged premium piller wrap and big LED screens at:

• Mall Entrances & Atriums – Maximizing first-point engagement.
• Food Courts & Dining Areas – Targeting users when deciding where to eat.
• Cinema & Entertainment Zones – Capturing attention for movie bookings.
• Escalators & Walkways – Ensuring repeated visibility throughout the mall journey.

C. Engaging Visual Content & Messaging

To drive engagement, the campaign used:

• Bold, eye-catching visuals showcasing real-time booking options.
• QR codes for instant downloads, making conversion effortless.
• Dynamic motion ads displaying available events, restaurant deals, and movie schedules.

3. Results & Impact

A. Increased Brand Visibility

• The DOOH campaign generated over 1 million impressions in a month.
• Visitors engaged with the screens, with many scanning the QR codes for more information.

B. Significant App Download Growth

• 30% increase in app downloads during the campaign period.
• 20% higher engagement rate from users who scanned the QR codes.

C. Enhanced User Engagement

• App usage spiked by 40%, with more users exploring dining and event bookings.
• Visitors who downloaded the app at the mall were 2x more likely to make a booking.

D. Boost in Partner Bookings

• Restaurants & movie theatres at DLF Mall reported increased bookings through District App.
• The campaign directly contributed to a 25% rise in first-time user transactions

4. Key Takeaways & Learnings

A. Location-Based DOOH Delivers High Engagement

Strategically placing DOOH screens in high-footfall, decision-making areas resulted in stronger recall and action.

B. QR Code Integration Boosts Instant Conversions

Allowing users to download the app instantly reduced friction and led to higher conversions.

C. Dynamic, Contextual Content Improves Performance

Real-time updates on event schedules, dining deals, and movie listings made the content more relevant and engaging.

D. Combining DOOH with Digital Reinforces Branding

Running online retargeting ads for users who interacted with DOOH screens enhanced recall and conversions.

Conclusion

The District App DOOH campaign at DLF Mall Noida, executed by Diginet Media, successfully elevated brand awareness, drove app downloads, and increased user engagement. By leveraging high-impact DOOH placements, interactive content, and a strong CTA, the campaign set a benchmark for location-based digital advertising success.