Apple iPhone 16 Pro & iPad Dooh Campaign at DLF

Diginet Media successfully executed a high-impact Digital Out-of-Home (DOOH) campaign for Apple’s latest products, the iPhone 16 Pro and iPad, at DLF Mall Noida. This campaign aimed to create an immersive brand experience, captivating audiences with cutting-edge visuals and engaging messaging to promote the tech giant’s new releases. The strategically placed digital displays were designed […]

How Digital Content in DOOH Advertising Enhances Brand Recognition

In today’s fast-paced, visually-driven world, capturing consumers’ attention is more challenging than ever. With the rise of digital technology, traditional advertising methods are evolving to keep pace. One innovative solution is Digital Out-of-Home (DOOH) advertising, which combines the impact of outdoor advertising with the precision of digital targeting. What is Digital Out-of-Home (DOOH) Advertising? DOOH […]

DOOH Campaign for L’Oréal Beauty

L’Oréal Beauty, one of the leading global brands in cosmetics and skincare, partnered with Diginet Media to enhance its brand presence through a Digital Out-of-Home (DOOH) campaign. The campaign strategically focused on high-traffic urban locations, including near the roadside of DLF Mall in Noida, aiming to capture the attention of a broad demographic, particularly young […]

Billboard Advertising in Delhi/NCR: Tips and Cost Guide

What is Billboard Advertising Billboard advertising is one of the oldest and most effective forms of outdoor advertising. It’s a powerful medium that captures attention, delivers messages quickly, and reaches a broad audience. Billboard advertising refers to the use of large outdoor boards placed in high-traffic areas to promote a product, service, or event. Billboards […]

Siemens Smart Home Appliances

Diginet Media’s Siemens Smart Home Appliances Digital Display Campaign Objective: Diginet Media partnered with Siemens to increase brand awareness and showcase their Smart Home Appliances through a targeted digital display campaign at DLF Mall Noida. Target Audience: Young professionals, families, and individuals interested in smart home technology, frequenting DLF Mall Noida. Key Highlights: High-Impact Digital […]

Microsoft’s Innovative Showcase at DLF Mall Noida

Objective Microsoft aimed to showcase its cutting-edge products and solutions to a tech-savvy audience at DLF Mall Noida, highlighting their ability to enhance productivity, collaboration, and innovation. Target Audience: Young professionals, students, and individuals who value technology and innovation, frequent DLF Mall Noida’s high-traffic areas. Key Highlights: Microsoft 365: Showcasing its seamless integration, collaborative features, […]

Importance of Mall Advertising for Brand Value

Importance of Mall Advertising for Brand Value Mall advertising allows for the most effective social and economical customer targeting. Advertisers can more accurately target visitors of a particular mall as they share similar needs. It’s an invaluable instrument that helps in maximising a brand’s potential. As India has a dynamic and rapidly growing consumer market, […]

My HSBC Live+ Credit Card at DLF Mall

Diginet’s Strategic Strike for My HSBC Live+ Credit Card at DLF Mall Objective: To promote the My HSBC Live+ Credit Card and its innovative features to a tech-savvy audience at DLF Mall. Target Audience: Young professionals and individuals who value convenience, digital banking, and exclusive rewards. Key Highlights: Strategically placed digital screens and wall wraps […]

Target Audience for OOH Advertising in India 2024

Target Audience for OOH Advertising in India As an out-of-home OOH advertising, understanding your target audience is crucial for creating effective campaigns that resonate with your desired consumers. To maximize its potential, understanding your target audience is paramount. This section delves deeper into audience segmentation, identification, and the strategic implications for OOH campaigns. Defining Your […]

Lakme’s Beauty Dooh Campaign at DLF Mall

Diginet Crafts Lakme’s Beauty Legacy Objective: Lakme aimed to increase brand awareness, drive sales, and create an unforgettable beauty experience for shoppers at DLF Mall of India. Strategy Diginet designed a comprehensive digital out-of-home (DOOH) campaign to achieve Lakme’s objectives. The strategy included: Leveraging outdoor and indoor digital displays to target a large audience Showcasing […]