Vaseline, a well-known brand in the skincare industry, partnered with DigiNet to launch a winter-themed Digital Out-of-Home (DOOH) campaign at DLF Mall in Noida.

This seasonal campaign aimed to address winter-specific skincare needs, promote Vaseline as a winter essential, and reinforce the brand’s position as a trusted solution for dry skin.

Campaign Objectives:

Seasonal Relevance: Align Vaseline with the winter season, emphasizing its effectiveness in combating dry and chapped skin.
Educate on Winter Skincare: Provide consumers with winter skincare tips and showcase Vaseline as a go-to product for protection and moisturization.
Drive Seasonal Sales: Capitalize on the increased need for skincare during the winter months and drive sales of Vaseline products.

Strategy:

• Location Targeting: DLF Mall, Sector 18, Noida, a high-traffic shopping destination, was chosen for its diverse demographic profile.
• Dynamic Content: DigiNet implemented a dynamic content strategy to keep the campaign fresh and engaging. Content included product demonstrations, testimonials, and lifestyle scenarios showcasing Vaseline’s versatility.
• Real-time Updates: Leveraging real-time data, the campaign incorporated live updates, such as weather-triggered content (moisturizing tips during dry weather) and time-of-day-specific promotions.

Result

• Increased Winter Product Sales: The campaign contributed to a noticeable uptick in the sales of Vaseline’s winter-specific products, such as body lotions and lip balms.
• Positive Consumer Feedback:Post-campaign surveys revealed positive feedback regarding the helpfulness of winter skincare tips and the effectiveness of Vaseline products.
• Social Media Buzz: Shareable winter-themed content generated increased social media engagement, with consumers sharing their winter skincare routines and Vaseline product experiences.
• Brand Loyalty: The campaign strengthened brand loyalty by positioning Vaseline as a reliable companion for consumers during the challenging winter months.

Conclusion

The Vaseline Winter DOOH campaign at DLF Mall, Sector 18, Noida, exemplifies the brand’s adaptability in addressing seasonal needs and showcases the effectiveness of digital out-of-home marketing in driving consumer engagement and product sales. The collaboration with DigiNet successfully positioned Vaseline as a trusted winter skincare solution, emphasizing its commitment to consumer well-being.