Diginet Media’s Siemens Smart Home Appliances Digital Display Campaign

Objective:

Diginet Media partnered with Siemens to increase brand awareness and showcase their Smart Home Appliances through a targeted digital display campaign at DLF Mall Noida.

Target Audience:

Young professionals, families, and individuals interested in smart home technology, frequenting DLF Mall Noida.

Key Highlights:

High-Impact Digital Displays: Eye-catching ads on large-format digital screens in the mall atrium.
Strategic Placement: Prime location ensuring maximum visibility and reach.
Compelling Visuals: Engaging content highlighting product features and benefits.

Strategy:

• Targeted Advertising: Ads tailored to the mall’s audience demographics and interests.
• Frequency and Reach: Optimized ad rotation and display duration for maximum impact.
• Clear Messaging: Concise and impactful content emphasizing product value propositions.

Results:

• Increased Brand Awareness: 20% rise in brand recognition among the target audience.
• Ad Recall: 30% of surveyed respondents remembered the Siemens ads.
• Footfall Increase: 12% increase in visitors to the Siemens store during the campaign period.

Conclusion:

Diginet Media’s targeted digital display campaign effectively elevated Siemens’ brand awareness and drove footfall to their store. By leveraging high-impact digital displays and strategic placement, we successfully showcased Siemens Smart Home Appliances to the desired audience.