Objective:

To promote the My HSBC Live+ Credit Card and its innovative features to a tech-savvy audience at DLF Mall.

Target Audience:

Young professionals and individuals who value convenience, digital banking, and exclusive rewards.

Key Highlights:

Strategically placed digital screens and wall wraps at DLF Mall’s high-traffic areas.Showcasing the My HSBC Live+ Credit Card’s cutting-edge features, such as:

• Real-time rewards and cashback.
• Exclusive discounts and offers.
• Seamless digital banking experience
• Emphasizing the convenience and ease of using the My HSBC Live+ Credit Card.
• Aligning the card’s benefits with the audience’s digital lifestyle and preferences.

Content Format

• Dynamic visuals and animations on digital screens.
• Clear and concise messaging highlighting the My HSBC Live+ Credit Card’s innovative features.
• Prominent display of the HSBC logo and branding.
• QR code or SMS shortcode for easy application or more information.

Tactics

• High-impact visuals and messaging to grab attention.
• Strategic placement to reach the target audience.
• Alignment with DLF Mall’s modern environment to reinforce HSBC’s innovative image.

Goals

1. Increase brand awareness and recognition among the target audience.
2. Drive credit card applications and increase customer engagement.
3. Position the My HSBC Live+ Credit Card as a leader in innovative credit card offerings.