Objective

Microsoft aimed to showcase its cutting-edge products and solutions to a tech-savvy audience at DLF Mall Noida, highlighting their ability to enhance productivity, collaboration, and innovation.

Target Audience:

Young professionals, students, and individuals who value technology and innovation, frequent DLF Mall Noida’s high-traffic areas.

Key Highlights:

• Microsoft 365: Showcasing its seamless integration, collaborative features, and enhanced productivity capabilities.
• Surface Laptops: Highlighting their sleek design, performance, versatility, and perfect blend of work and play.
• Azure: Emphasizing its cloud computing capabilities, innovative solutions, and transformative power for businesses.

Content Strategy:

• Engaging visuals and animations on digital screens, conveying key messages and showcasing product features.
• Clear, concise messaging emphasizing Microsoft’s products as productivity enhancers and game-changers.
• Prominent display of the Microsoft logo and branding, reinforcing recognition and trust.
• QR code or SMS shortcode for easy access to product demos, trials, or more information.

Tactics:

• Strategic placement of digital screens and wall wraps in high-traffic areas, ensuring maximum visibility.
• Interactive product demos and expert sessions enable hands-on experience and deeper engagement.
• Alignment with DLF Mall Noida’s modern environment, reinforcing Microsoft’s innovative image.

Goals:

• Increase brand awareness and recognition among the target audience.
• Drive interest and engagement with Microsoft’s products, showcasing their transformative power.
• Position Microsoft as a leader in innovative technology solutions, empowering productivity and success.

Results:

• Significant increase in footfall and engagement at the Microsoft display area.
• Rise in QR code scans and SMS shortcode interactions, indicating strong interest and intent.
• Improved brand perception and awareness among the target audience, solidifying Microsoft’s position as a productivity leader.

By partnering with Diginet Media, Microsoft effectively connected with its target audience at DLF Mall Noida, showcasing its innovative products and solutions that empower productivity, collaboration, and innovation.