Overview

Imagine stepping into DLF Mall of India, Noida, and being greeted by a luxurious invitation to elevate your haircare routine. That’s precisely what Kérastase, the renowned haircare brand, achieved with their recent outdoor advertising campaign executed by the brilliant minds at DigiNet.

Setting the Stage for Success

• Location, Location, Location: The prime spot at DLF Mall’s entrance ensured maximum visibility, capturing the diverse mall audience’s attention.
• Eye-Catching Creatives: DigiNet’s visually stunning creatives showcased Kérastase’s products in all their glory, highlighting their unique selling points and benefits.
• Tech-Savvy Engagement: Enticed viewers to delve deeper, learn more about products, and promotions, and even participate in giveaways.
• Strategic Scheduling: The campaign aligned perfectly with peak shopping hours, guaranteeing maximum impact during high foot traffic times.

The Winning Formula

• Data-Driven Decisions: Real-time data analytics allowed for fine-tuning the campaign, ensuring it remained effective throughout.
• Brand Visibility Boost: Kérastase’s brand image soared, grabbing the attention of the mall’s diverse audience.
• Footfall Frenzy: The strategic placement led to a surge in footfall at nearby Kérastase stores within the mall.
• Real-Time Optimization: Data-driven insights allowed for adjustments on the fly, maximizing the campaign’s impact.

Conclusion