Objective:

To generate excitement and awareness for the upcoming action movie “Fighter” starring superstar Hritik Roshan in DLF Mall Noida, a premier shopping destination.

Strategy:

Leveraged DLF Mall’s central atrium, a high-traffic area, and dwell time of DLF Mall Noida to reach a large and targeted audience through captivating digital video wall displays.

Creative Execution:

High-impact visuals: Eye-catching visuals featuring the movie’s protagonist in action-packed scenes were displayed on strategically placed digital screens throughout the mall.
Dynamic content: The visuals were dynamic, featuring fight sequences, explosions, and other thrilling moments from the movie trailer. This kept viewers engaged and coming back for more.
Strategic placement: Screens were placed in high-traffic areas, such as entrances, escalators, and near popular stores and restaurants. This ensured maximum visibility and reach.
Target Audience: Moviegoers, action film enthusiasts, young adults (18-35 years old) in Noida.

Results:

Increased brand awareness: The campaign successfully generated significant buzz for the movie, with many mall visitors stopping to watch the DooH displays and discuss the upcoming release.
Strong engagement: The interactive elements proved to be a hit, with a high number of visitors participating and further deepening their connection with the movie.
Targeted reach: The campaign effectively reached its target audience, with a significant portion of ad impressions delivered to young adults and action movie fans.
Positive sentiment: Social media monitoring revealed a positive sentiment towards the campaign, with many users praising the creative visuals and interactive elements.

Key Learnings:

• DooH advertising can be a powerful tool for reaching large audiences in high-traffic locations.
• Dynamic and interactive content can significantly enhance engagement and brand recall.
• Strategic placement and targeted delivery ensure that the right message reaches the right audience.
• Measuring campaign success through a combination of traditional and digital metrics provides valuable insights.

Overall, the DooH campaign run by Diginet for Fighter in DLF Mall Noida was a resounding success, generating significant excitement and awareness for the movie among its target audience