Amazon Pay’s Digital Advertising Campaign at DLF Mall Noida

Amazon Pay partnered with Diginet Media to amplify its brand presence at one of Delhi NCR’s busiest shopping destinations, DLF Mall Noida. The objective was to raise awareness and drive adoption of Amazon Pay for everyday transactions, leveraging strategic digital screens throughout the mall.

Objective

The campaign aimed to:

• Increase Amazon Pay’s visibility among a diverse audience.
• Educate mall visitors on the benefits of using Amazon Pay, such as cashback, easy transactions, and secure payments.
• Encourage new user sign-ups by creating high-impact visual interactions on digital screens.

Execution

To achieve these goals, Diginet Media implemented a targeted Digital Out-of-Home (DOOH) advertising strategy:

• Prime Locations: Digital screens were placed at high-footfall areas like mall entrances, escalators, food courts, and retail zones to maximize exposure.
• Dynamic Content: Diginet Media crafted visually engaging ads that showcased Amazon Pay’s key benefits, such as exclusive offers and simple usage. The visuals were designed to be bold, clear, and quickly catch the viewer’s attention.
• Timing and Frequency: The ads were scheduled during peak hours to reach the maximum number of visitors, especially during weekends and holiday shopping periods.

Results

The campaign achieved remarkable outcomes:

• High Engagement: An estimated 40% increase in customer engagement was observed during the campaign, with notable interest from new users in the app download and cashback offers.
• Positive Brand Perception: Feedback gathered showed a boost in trust and positive sentiment toward Amazon Pay as a convenient and secure payment option.
• Increased Transactions: The campaign contributed to an uplift in transaction volume, as more customers at the mall opted to use Amazon Pay at food courts, retail shops, and entertainment zones.

Conclusion

Diginet Media’s well-planned and executed DOOH campaign for Amazon Pay at DLF Mall Noida demonstrated how targeted digital advertising can enhance brand visibility, engage customers, and drive meaningful actions. This campaign highlights Diginet Media’s expertise in creating impactful DOOH solutions that effectively meet client goals in competitive retail spaces