Campaign Objective

• Increase brand awareness and consideration for Apple MacBook among the target audience
• Drive sales and footfall at DLF Mall

Target Audience

• Demographics: 18-45 years old
• Interests: Technology, creativity, innovation, and luxury
• Psychographics: Early adopters, creatives, and professionals

Campaign Strategy

• High-impact advertising formats (large-format displays, pillar wraps, and digital screens) at DLF Mall
• Engaging eye-catchy content highlighting MacBook features and benefits
• Immersive experiential marketing setup for hands-on MacBook experience
• Social media and influencer marketing amplification

Execution

• Installed large-format displays and pillar wraps at strategic locations
• Designed and deployed digital screens showcasing MacBook features and customer testimonials
• Set up an immersive experiential zone for a hands-on MacBook experience
• Collaborated with social media influencers and content creators to promote the campaign

Results

• 20% increase in Apple MacBook sales at DLF Mall
• 30% increase in footfall at the mall
• 50% increase in brand awareness and recall among the target audience

Conclusion

Diginet Media’s campaign successfully showcased Apple MacBook’s innovative features and created an immersive brand experience at DLF Mall, resulting in significant increases in sales, footfall, brand awareness, and social media engagement.