Campaign Objective

 Increase brand awareness and customer acquisition for 1xbet in the Noida region through a strategic activation at the DLF Mall of India.

Target Audience:

• Tech-savvy adults with an interest in sports betting (Age: 25-55)
• High net worth individuals who frequent upscale malls like DLF Mall of India

Campaign Strategy:

Location: DLF Mall of India is a premium mall in Noida, frequented by a target audience with high disposable income. Activating at this location allows 1xbet to capture the attention of a relevant demographic.

Interactive Experience: Instead of a traditional booth, Diginet could create an interactive zone where visitors can participate in engaging activities related to sports betting. This could include:

• Virtual reality experiences simulating popular sports like cricket or football.
• Gamified challenges where participants test their sports knowledge and win prizes.
• Live demonstrations of the 1xbet platform with staff explaining its features and benefits.

Brand Promoters: Attractive and well-informed brand promoters can attract visitors to the activation zone, answer questions about 1xbet, and explain the legalities of online betting in India (if applicable).

Promotional Offers: Special discounts or promotions exclusive to the DLF Mall of India campaign can incentivize visitors to sign up for a 1xbet account. This could include welcome bonuses, free bets, or merchandise.

Metrics for Success:

• Brand awareness: Track the number of people who visit the activation zone and participate in the activities.
• Lead generation: Measure the number of sign-ups for new 1xbet accounts generated during the campaign period.
• Social media engagement: Encourage visitors to share their experience on social media using a unique campaign hashtag.

Potential Challenges:

• Legal Restrictions: It’s crucial to ensure compliance with all gambling laws and regulations in India. The campaign should clearly communicate any legal disclaimers or age restrictions.
• Brand Perception: There may be a negative perception of online betting in India. The campaign should focus on the responsible and secure aspects of the 1xbet platform.

Conclusion:

By leveraging an interactive and engaging brand activation at the DLF Mall of India, Diginet can create a strong brand presence for 1xbet in Noida. Focusing on an upscale location, interactive experiences, and attractive promotions can help 1xbet reach its target audience and achieve its campaign goals.